But why does attracting talent matter? 🧐
A successful talent attraction strategy matters because…
- Employees want to stay longer at a company they feel will take care of them.
- Employees care deeply about having a healthy work-life balance.
- Employees want to feel connected with their team, hiring managers, and the company culture.
- Employees are more likely to stay at a company long-term when they feel aligned with the mission, values, and company culture.
Here are 6 talent attraction strategies to create a company people want to join ✅
1. Have a culture that emphasizes a healthy work-life balance ⚖️
Say it with us: everyone is better off with a healthy work-life balance!
More than ever, qualified candidates who are considering your company are looking for a culture that emphasizes personal well-being. And the ones that don’t often pale in comparison when it comes to employee retention.
As an employer, encouraging a healthy work-life balance can look like this:
- Offering personal days or mental health days that don’t affect an employee’s vacation days. 📅
- Incentivizing health through workplace initiatives, like providing gym and grocery stipends or ordering ketogenic meal kits. 👟
- Encouraging connection and fun in the workplace. 🎊
Employees who feel like they have a healthy work-life balance are more productive and are more likely to stay with their employer long-term.
How to get started 👉 For more information about creating a healthy work-life balance with your staff, read How to Help Your Team Find Their Work-Life Balance.
2. Offer growth & career progression opportunities 📈
This may seem like an obvious point, but it’s not always as clear when it comes to potential employees.
You better believe job seekers are searching for positions that they can grow in, and a company that champions that growth. When an employee is scoping out your company, they might be deterred if they feel that they don’t have an opportunity for growth in the listed job openings.
Showcasing growth potential for new hires can look like:
- Talking to prospective employees about their career goals and potential growth opportunities during the interview process. 📈
- Highlighting your best employees who have moved up through your company and grown in their positions on your social media or blog. 👏
- Emphasizing a growth-oriented workplace culture in your job description listings. 🔼
- Explaining the types of professional development experiences & opportunities your company offers. 💼
How to get started 👉 Offer your team learning opportunities with experiences from Confetti's Professional Development collection.
3. Make sure your employees feel connected with their team 🤝
This point hits especially hard in work-from-home scenarios, which can feel isolating, especially for new employees. Bringing your team together purposefully, for bonding and growth, is a crucial aspect that makes a company attractive to employees. Don’t miss out on it!
Here are a few tactics that you can try:
- Set some time aside for team building activities. Pro-tip: schedule easy, fun games each month, but also treat your team to more hands-on quarterly events to give them something extra special! 🧩
- Offer employees incentives for taking their lunch breaks together by providing lunch for the team. 🍴
- Give your employees a half day and plan a fun (in-person or virtual) bonding activity. 🎉
Giving your staff plenty of opportunities to bond and connect is the perfect way to make your company more attractive to employees.
How to get started 👉 Let the good times rock and roll at Couchella!
4. Be transparent & clear about compensation 💰
Nobody benefits from companies beating around the bush when it comes to money. Your employees want to know exactly how they’re being compensated for their time, and what that means about their workload and expectations.
Give your employees access to the information about compensation that they need, and be clear about compensation in the talent attraction process, including employee benefits such as disability, health, and life insurance, retirement benefits, PTO, fringe benefits, profit sharing, and more.
Pro tip 👉 Incentivize current employees to contribute to employee recruitment marketing and the hiring process with an employee referral program! Employee referral programs are effective because current employees can identify potential candidates who would be a good fit for the organization's culture and values, as well as the specific job descriptions.
Employee referrals are often more likely to accept job offers and stay with the organization longer than candidates discovered through a different recruitment process, such as job boards or hiring agencies. Offer a monetary bonus to your current employee who refers a new hire to say thank you!
5. Give employees flexibility & autonomy 🤸
A great way to attract and retain employees is to give them the flexibility and autonomy to work at their own pace, on their schedule (this is especially important for working parents who need that extra flexibility). It’s a common misconception that allowing employees autonomy in the workplace will result in a lack of productivity. In fact, it’s quite the opposite.
Allowing employees to control their own time wherever possible will create a work environment of trust and understanding. And though this looks different in every workplace, consider the following:
- Giving employees mental health days that don’t count against vacation time.
- If your employees are back in the office, let them work from home when needed or create a hybrid work model!
- Allow employees to set their priorities with their workload.
6. Be clear about your mission & company values 🙌
Reiterate and uphold your company’s mission and values whenever and wherever you can—on your social media, in your employer brand handbook, in team meetings, and everywhere.
Employees want to feel connected with their workplace’s mission and values, so showing your staff that you put your mission into practice in your everyday work is the perfect way to accomplish exactly that.
How to get started 👉 Download our eBook to learn more about strengthening your company culture for a distributed workforce!
Cultivate your company culture with Confetti 🥳
At Confetti, we make building a positive and uplifting company culture fun! From team building games to shippable experiences to professional development workshops, we give your team members an unforgettable bonding experience that engages teams and helps organizations retain employees.
Get started with Confetti and book your event in a few easy steps!
Frequently Asked Questions ❓
What makes a good company for employees? 🤔
A good company for employees will uphold their values, care for their staff, and encourage autonomy, self-care, and flexibility whenever possible. This includes promoting a healthy work/life balance, being understanding and respectful of your employee’s time, and creating an inclusive and fun work environment.
What makes an organization more desirable to employees? 🧐
Potential employees want to feel like an active part of the organization that they are working for. This includes working for a company whose mission and values align with their personal ones.
By being an active champion of your company’s values, new and existing employees will be excited to be a part of the team and grow within the company.
What are the 3 most important factors you look for in an employer? 🤨
When it comes to what makes a company attractive to employees, job candidates are seeking opportunities to grow within the company, flexibility and autonomy, and a healthy work-life balance.
A company that displays these three factors, plus the others outlined in this article, will be more attractive to future employees and enhance the employee experience.
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