What is Get to Know Your Customers Day? 💭
Get to Know Your Customers Day is dedicated to encouraging businesses to connect with their customers on a deeper level. How? By understanding their needs, preferences, and concerns.
This day occurs quarterly throughout the year on the third Thursday of January, April, July, and October. The primary aim of this day is for businesses to improve their relationships with customers by gaining insights into their interests, behaviors, and expectations.
On Get to Know Your Customers Day, businesses often conduct surveys, organize focus groups, host events, or use creative communication channels to interact with customers. These activities help companies:
- Gather valuable customer feedback 🧠
- Enhance their products or services 🚀
- Tailor marketing strategies 📊
- Strengthen customer loyalty ❤️
By taking the time to understand their customers better, businesses can build meaningful connections, increase customer satisfaction, and ultimately foster long-term relationships that benefit their customers and business success.
Speaking of amazing customers, we hope you'll join us to try a Confetti experience and say hi at our next hello&demo! 👋
Build positive customer relationships with these ideas:
1. Ask for their honest feedback 💬
Celebrating Get to Know Your Customers Day by soliciting honest customer feedback can be highly beneficial. Honest feedback helps you gain valuable insights into customers' preferences, experiences, and expectations and helps businesses understand what exactly customers like or dislike about their products or services. There's no better way to find areas for improvement than with some constructive criticism. Here's how to get it:
- Provide convenient platforms for customers to share their feedback, such as online surveys, feedback forms on the website, or dedicated email addresses.
- Reach out to customers personally after a purchase or interaction to ask for their feedback. This personal follow-up can encourage more honest and detailed responses.
- Assure customers that their feedback is valuable and will be taken into consideration. Transparency in how their feedback is used helps build trust.
- Show that these customer interviews matter by implementing changes based on their feedback. This demonstrates that the business actively works to improve based on their suggestions.
However, make sure that these incentives don't encourage customers to provide dishonest feedback just to receive the reward. The focus should remain on gathering genuine insights to improve products/services and enhance overall customer satisfaction.
2. Create detailed profiles in your CRM 🧑💻
On Get to Know Your Customers Day, enhance your understanding of customers and the customer journey by creating and updating your detailed customer profiles in a Customer Relationship Management (CRM) system.
- Gather data from various touch points such as purchases, communications, surveys, social media, and website behavior. Include basic information like demographics, preferences, interests, past purchases, and communication preferences.
- Implement CRM software to centralize and organize customer data efficiently. CRM platforms like HubSpot provide tools to create detailed profiles and store a wide range of customer information.
- Use the data to create groups based on similarities in behavior, preferences, or demographics. This segmentation allows for more effective, personalized communication and marketing strategies.
- Regularly update and enrich customer profiles with new data. Encourage employees to note down any pertinent information or interactions with customers in the CRM system. Include feedback and comments obtained from customer service interactions or surveys to create a more holistic view of the customer.
- Highlight preferred communication channels, purchase patterns, interests, and any specific needs or challenges faced by the customers. Understanding these customer preferences helps in tailoring marketing campaigns and improving customer service.
Your CRM system is a valuable tool to streamline operations, enhance communication, and personalize interactions. All of these things mean better customer service, which leads to stronger and more profitable customer relationships.
3. Offer exclusive “Customer-Only” discounts and promotions 🎁
Thank your customers by giving them special discounts or promos for Get to Know Your Customers Day. These special deals show customers they are important and may reengage those who haven't interacted with the business in a while. Here’s how:
- Create a short-term discount for returning customers. Examples include a percentage off or a package deal on popular items. This small gesture is a great way to build customer loyalty.
- Send personalized discount codes based on past buys or likes. (Use your CRM data for this!)
4. Thank your existing customers personally 💌
Sending personalized thank-you notes to your loyal, returning customers on Get to Know Your Customers Day is an easy way for businesses to show appreciation and strengthen their relationships. Utilize that handy CRM we mentioned above to identify customers who have been loyal, around since early business days, or have made repeat purchases.
Create sincere and personalized thank-you messages for each customer. Be sure to address them by name and mention specific interactions or purchases they've made with your business, expressing gratitude for their loyalty and continued support.
Use personalized emails or handwritten notes from your business owner and account managers to add an extra touch of sincerity and appreciation.
Be sure they receive your thank-you notes on or before Get to Know Your Customers Day to align with the spirit of the occasion. Consistency in acknowledging loyal customers on special occasions helps build a strong rapport.
5. Share customer stories 🎉
Invite customers to join a "Customer Story Spotlight" contest on your social media. The prompt is for customers to share their unique experiences with your business's products, services, or brand.
Here's an example:
- Announce the contest theme a week before Get to Know Your Customers Day with a catchy tag like "Share Your [Brand Name] Story!"
- Share stories through social media posts including anecdotes, photo collages, videos, or any creative medium using customers' day hashtags and the hashtag #MyBrandStory.
- Promote the contest across all social channels and your website, engaging the audience with teasers and sneak peeks to build excitement.
Encourage participants to share their entries and follow your social accounts to win prizes! Showcase the winning stories on Get to Know Your Customers Day, appreciating all participants for taking the time to highlight their diverse experiences with your business. This fun activity boosts engagement and gives new insights into how customers interact with your business.
6. Throw an event for your customers 👥
Combining a networking customer appreciation event with a product demo on Get to Know Your Customers Day can be an excellent way to strengthen customer relationships while showcasing your products or services. These events can feature:
- Kick-off activities: To break the ice and set a relaxed tone, begin with a 15-minute wine tasting, chocolate tasting, or a short game. These small, enjoyable activities create an inviting atmosphere and make guests feel welcome.
- Product demo sessions: Allocate specific time slots during the event for product demonstrations. Showcase your products or services, highlighting their features, benefits, and new updates or improvements.
- Interactive sessions and Q&A: Give your attendees time to ask questions about the products, provide feedback, or share their experiences.
- Tokens of appreciation: This could include giveaways, special discounts, exclusive access to new features, or even personalized thank-you notes.
- Networking opportunities: Provide spaces or activities that facilitate conversations between attendees, allowing them to share insights and experiences related to your products.
Don't forget to take photos (or screenshots) during the event to share on social media or your website afterward.
The event should focus on expressing gratitude to your customers while providing them with valuable insights into your products or services. By offering product demos, interactive sessions, and appreciation activities, you can create a memorable event that strengthens customer relationships and showcases your offerings.
How to get started 👉 Need some inspiration for your future customer events? Check out Confetti's Engage Your Customers collection, full of interactive drink tastings and networking mixers!
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Find ways to encourage customer engagement every quarter! 🗓
Whether you're a brick-and-mortar or an online business, use Get to Know Your Customers Day to foster strong customer relationships. By implementing these creative strategies—be it hosting engaging events, gathering valuable feedback, spotlighting customer stories, or offering exclusive promotions—you can truly showcase your appreciation for your customers.
Confetti can help run scalable and affordable customer events! Check out our Get to Know Your Customers Day collection to get started.
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