Create an effective engagement survey to measure, assess, and increase employee engagement levels at your company.Β
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βHighly engaged employees are good for business. In fact, an engaged workforce can improve your business profitability by up to 23%, according to a Gallup survey. Highly engaged workers are less likely to call in sick, and their productivity can be nearly 15% higher than workers with low or average engagement levels.
A disengaged workforce can be a recipe for disaster. One study by The Engagement Institute found that disengaged workers cost U.S. companies over $550 billion annually.
While causes for worker dissatisfaction vary, one thing is for sure: Employers need to pay attention to the signs of employee disengagement and resolve them before they spread to other employees.
One technique that employers can use to evaluate their workers' engagement levels is an employee engagement survey.
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An employee engagement survey measures how employees feel about their workplace and their position, where each employee answers a series of employee engagement questions. Using the data collected, an employer can analyze employee satisfaction and engagement among team members, departments, and the entire organization.Β
There are multiple types of employee engagement surveys, including annual engagement questionnaires, pulse surveys, and exit surveys. Each type of employee engagement survey has different objectives.
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For example, an annual employee engagement survey helps identify long-term trends in engagement. Pulse surveys can address specific business situations, like a change in senior leadership or an acquisition. Exit survey questions help employers understand why a staff member is leaving and how they might improve the work environment for future employees.
Based on employee feedback collected from engagement surveys, HR professionals and executives can strategize ways to promote organizational values, company culture, and other aspects of the work environment.
The benefits of an engaged workforce are quite clear. High employee engagement levels result in lower absenteeism, increased job satisfaction, and stronger employee retention. However, you may be unable to tell whether you have a problem with employee engagement unless you actively measure it.
Creating an employee engagement survey and administering it is a simple and effective way to evaluate engagement in your organization. The results can help you identify early warning signs of employee dissatisfaction before they become a severe issue.Β
Employee engagement surveys can also help you determine whether you have engagement issues in specific departments or among certain staff members. Pinpointing your engagement problems helps you decide whether you need to make radical changes in your workplace policies or whether minor corrections are appropriate.
Employee engagement surveys won't always yield adverse results; sometimes, senior leaders may find their team members are quite happy in their roles and satisfied with their work environment. If that's the case for your organization, you should feel very proud of your company's success.
To make the most of your employee engagement survey, you'll need to plan it effectively. Good employee engagement survey questions will allow you to collect genuine and actionable feedback.
Follow these steps when developing your employee engagement survey questions:
Most survey administrators find that deciding which questions to ask is the most challenging step. Your inquiries should relate directly to the purpose of the survey. If you stray too far from your objectives, you'll degrade the quality of your results.
Effective engagement survey questions align directly with the objective of your questionnaire. They are straightforward and provide a simple way to measure employee engagement outcomes.
There are five basic types of employee engagement survey questions.
Open-ended employee engagement survey questions allow your team members to use their own words in their responses. These questions are helpful when you want to know how employees feel about a specific workplace topic.
For example, you might ask for employees' opinions on your vacation policy or let them explain whether they agree with opening a new branch of your organization.
Asking open-ended questions can provide you with a clear understanding of any issues in the workplace. They encourage people to divulge more information about their feelings than a simple yes/no question does.
Employee growth survey questions examine whether employees believe they have career development opportunities within your organization.
They ask about your staff members' career aspirations and how they feel the company is addressing their needs for professional growth. For example, you might ask whether employees feel they have support for career growth or future promotions.
Employee growth survey questions help organizations determine whether employees feel they have a valid career path. Based on the responses you receive, you can decide whether your organization needs to focus more on career development opportunities.
Workplace connection survey questions focus on organizational culture, employee well-being, and coworker relationships.
For instance, you might ask how employees feel about collaboration with other team members or whether the survey takers support the organization's values.
Asking workplace connection survey questions can help you determine the level of trust and mutual respect among team members. They're beneficial for measuring the overall employee experience and can expose problems within specific departments.
Free-text and open-response questions require employees to answer in their own words. Rather than providing staff with a choice of answers, you allow them to share exactly how they feel about a topic.
You might use free-text or open-response questions in a pulse or exit survey. Since everyone's answers will differ, measuring results in a trend analysis can be more challenging.
These questions are beneficial when you want to learn something specific about an employee, such as why they're leaving your organization.
Questions about leadership, enablement, alignment, and development are typically used to evaluate relationships between staff members and the management team. The answers help you learn whether employees feel appreciated or are fairly rewarded for their efforts.
Asking questions about management and development allows you to determine whether everyone is working toward the organization's vision. They can lead to constructive conversations that help improve psychological safety among employees in the workplace.
All of these questions help you evaluate specific aspects of the company's culture. Keep in mind that asking too many questions can result in survey fatigue, so limit your survey to the most relevant questions for the best results.
Once employees complete their surveys, you'll need to measure engagement results. You can use both quantitative and qualitative methods to evaluate your data.Β
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Quantitative methods involve using numerical data to assess responses. You'll apply these methods to yes/no questions, multiple-choice questions, and responses provided on a numerical scale. Quantitative data is great for setting benchmarks and evaluating trends over time.Β
Qualitative methods are useful for evaluating answers to free-text and open-ended questions. Since answers will vary from employee to employee, you can use the results to start one-on-one conversations or discussions among small groups of employees.
If you find changes in the workplace are needed, you'll use these results as a starting point. For instance, suppose that more than half of employees perceive that their work-life balance is poor. You can implement strategies to improve it, like allowing remote work or giving more vacation days.
Companies that annually review employee engagement should establish benchmarks for their data. These benchmarks should reveal trends in employee engagement over time. If you notice that employee engagement falls in some areas, you'll want to take action before these problems become significant.
Improving employee engagement is easy with Confetti! We offer a variety of hands-on engagement experiences and team building activities that can improve interpersonal relationships and increase productivity in your workforce. To learn more about our employee engagement solutions, check out our website.
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For more tips and ideas on employee engagement, check out our Ultimate Employee Engagement Guide.Β
Learn about employee engagement, why it's important, and how to improve your team's engagement with unique ideas and activities.
Improve employee engagement and create a company culture your team is proud to be a part of with these 8 data-backed strategies.
Measuring employee engagement helps you determine workplace satisfaction among your team members. High levels of employee engagement indicate that your workers are happy with their jobs and the organization's culture. Low employee engagement can signal systemic issues among departments or the company as a whole.
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When you measure employee engagement levels, you can identify problems in workplace engagement early and take action to correct them before they worsen. If employees see that you pay attention to survey results, they'll recognize that you care about their feelings and the workplace culture. It will help you build stronger, more trusting relationships with your team.
At a minimum, you should conduct an annual employee engagement survey. Annual engagement surveys allow you to establish benchmarks to evaluate engagement trends over time.
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However, don't ignore the importance of pulse and employee lifecycle surveys. Pulse surveys are typically one-time questionnaires used to evaluate employee feedback concerning specific topics, such as changes in leadership or department expansions. You can also use them to determine whether implementing specific changes has improved employee engagement.
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βEmployee lifecycle surveys typically occur when an employee first joins an organization or when they leave. They are given to individual employees, not your entire organization. Employee lifecycle surveys help assess your onboarding processes or uncover common factors that lead to worker resignation.
It depends. Usually, the results from an annual employee engagement survey are anonymous. Since employers provide annual surveys to their entire workforce, not just individual workers or departments, it's easier to anonymize the results of these surveys.
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βPulse survey results can be anonymous or known. You can ask the entire organization to participate in a pulse survey or limit the questionnaire to a few team members. Limited pulse survey results are usually attributed to specific employees or departments.
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βEmployee lifecycle surveys aren't anonymous due to their nature. However, human resources teams should keep the results from the survey private unless there are specific issues that the management team must address.
Tracking improvements in employee engagement starts with measuring the results from the surveys you conduct. Annual employee engagement questionnaires generally provide more quantitative data that a company can use for benchmarks and key performance drivers since they tend to rely on multiple-choice and yes/no questions.
If you identify any issues in employee engagement in your initial survey, you'll want to take action. After implementing changes, you can conduct a pulse survey to determine whether engagement levels have improved.
Ideally, you'll analyze results from your surveys using the same benchmarks yearly. That way, you can find any changes in employee satisfaction and take action to promote a positive company culture.