The VP of Marketing will be responsible for driving the strategic direction and execution of Confetti’s marketing efforts to fuel growth in a fast-paced and dynamic environment. Reporting to the executive leadership team, you will lead all marketing initiatives and collaborate cross-functionally to align business and marketing strategies. The ideal candidate will be a customer-focused leader with a passion for data-driven decision-making, with prior experience in scaling marketing functions in fast-growing SaaS companies.
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Confetti operates in the HR tech space and provides a solution for employee culture & engagement. Our product allows companies to discover, plan and book high quality experiences for their teams for every use case. From team building, onboarding, DE&I and even learning & development, our rich catalog provides hundreds of fresh options for any budget and team size.
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Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.
Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).
Corporate-Consumer Facing - Selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc.) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).
Minimum of 2 years of marketing leadership experience, ideally in a similar-sized startup (Series A-D)within the B2B SaaS industry. Additionally, minimum of 5 years in any marketing role.
 Managed marketing budgets of $4+ million with a focus on driving results and efficiency.
Demonstrated experience managing both paid acquisition and product marketing strategies.
Strong leadership capabilities with a proven track record of managing a team of 5+ and mentoring teams in fast-paced environments.
Excellent communication skills and the ability to collaborate effectively with internal teams, including product, sales, and leadership.
Ability to leverage data insights to drive marketing strategy and improve performance.
A deep focus on understanding and solving customer needs.
Adaptability and able to thrive in a dynamic, remote work environment and is comfortable with evolving priorities and challenges.
Bachelor'sDegree required. Degrees in Business, Marketing, or Finance
Experience in the HR Tech industry or similar SaaS environments.- PLUS
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Developing and executing marketing strategy: Lead the creation and implementation of a comprehensive marketing plan that aligns with the company’s overall growth objectives.
Managing marketing channels: Oversee all paid acquisition, product marketing, SEO, email marketing, and social media strategies.
Collaborating with the product team: Work closely with the product team to optimize the customer journey from awareness through retention, ensuring a seamless and impactful experience for customers.
Managing Marketing Team: Hire, manage, and mentor a high-performing team of marketing professionals. Cultivate a collaborative environment that fosters growth, creativity, and results.
Managing Marketing Budget: Oversee the marketing budget ensuring resources are allocated efficiently to achieve the highest ROI.
Making Data-driven decisions: Use marketing analytics and KPIs to inform and refine strategies, ensuring continual growth and optimization.
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Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.
Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.
While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.
To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them.
To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We challenge ourselves to be open minded, level-headed, and flexible.
We insert fun into every place and situation we can!
We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.
Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.
We do our best to get back to all applicants ASAP
