We’re looking for a strategic and experienced Senior Product Marketing Manager, Platform to lead the go-to-market strategy and commercial success of Confetti’s platform offering. This role will be responsible for driving subscriber growth, feature adoption, and expansion into new teams and departments within our customers’ organizations.
As a core member of the Marketing team, you’ll own platform positioning, pricing & packaging strategy, and high-value GTM initiatives—working cross-functionally with Product, Sales, and Customer teams to ensure Confetti is the backbone of remote workplace culture, team-building, employee engagement and L&D programs for the world’s leading companies
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Confetti operates in the HR tech space and provides a solution for employee culture & engagement. Our product allows companies to discover, plan and book high quality experiences for their teams for every use case. From team building, onboarding, DE&I and even learning & development, our rich catalog provides hundreds of fresh options for any budget and team size.
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Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.
Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).
Corporate-Consumer Facing - Selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc.) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).
4+ years of Product Marketing experience in SaaS or platform-based companies.
Strong experience in enterprise GTM strategy, pricing & packaging, and sales enablement.
Deep understanding of HR, People Ops, or workplace tech buyer personas.
Strong analytical and research skills—comfortable using data to drive decisions.
Excellent communication and storytelling skills with a demonstrable ability to translate technical features into compelling value propositions.
Proven track record of driving product adoption and subscriber growth.
Highly cross-functional and collaborative mindset.
Passion for workplace culture, team connection, and creating meaningful employee experiences.
Platform GTM Strategy: Developing and executing comprehensive go-to-market strategies for Confetti’s platform features, with a focus on driving subscriptions, adoption, and expansion within high-value accounts.
Messaging & Positioning: Crafting clear, differentiated messaging for core audiences—emphasizing the platform’s value, scalability, and cultural impact.
Pricing & Packaging: Owning and optimizing platform pricing and packaging strategies to drive adoption, retention, and profitability.
Sales & Customer Enablement: Developing collateral, playbooks, training, and demos that enable Sales and Customer teams to communicate platform value and drive adoption.
Subscriber & Expansion Growth: Partnering with Sales, Customer Success, and Demand Gen teams to identify opportunities to grow subscriber base and expand platform usage across organizations.
Market Research & Voice of Customer: Conducting ongoing research to understand buyer needs, market trends, and competitive landscape—informing product roadmap and GTM strategies.
Product Partnership: Collaborating closely with Product to ensure platform features meet market needs and are positioned effectively at launch.
Performance Analysis: Monitoring key adoption and engagement metrics to assess platform performance and optimize marketing strategies.
Field Marketing & Partnerships: Supporting high-impact field marketing initiatives, industry events, and strategic partnerships to drive awareness and demand for the platform.
Brand Alignment: Ensureing all platform marketing materials reflect Confetti’s fun, human, and enterprise-ready brand identity.
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Product Partnership: Collaborating closely with Product to ensure platform features meet market needs and are positioned effectively at launch.
Performance Analysis: Monitoring key adoption and engagement metrics to assess platform performance and optimize marketing strategies.
Field Marketing & Partnerships: Supporting high-impact field marketing initiatives, industry events, and strategic partnerships to drive awareness and demand for the platform.
Brand Alignment: Ensureing all platform marketing materials reflect Confetti’s fun, human, and enterprise-ready brand identity.
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We realize that building a truly great solution to our customers' most pressing problems is a long-lasting mission, akin to running a marathon rather than a sprint (pun intended). Therefore, we optimize for both achieving our goals and enjoying the journey.
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
We insert fun into every place and situation we can!
We challenge ourselves to be open minded, level-headed, and flexible.
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them. We know that people cannot and should not be responsible for understanding each one of us individually, so we do our best to communicate our own complex internal workings as transparently as possible.
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
We approach software development as a craft rather than a production line. Our passion for quality is part of our DNA and can also be seen in our UX, offerings, customer service and more.
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
Rather than using “transparency” as a mere slogan we implement it radically by providing full visibility of each aspect of the company to every team member. We believe that each team member should be a co-author of our story, not a supporting actor.
We recognize the ROI of enhancing the developer experience, and are constantly looking for ways to improve it. Using the best tools, frameworks and processes streamlines our workflow and makes it more enjoyable and productive.
Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.
Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.
While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.
To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them.
To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We challenge ourselves to be open minded, level-headed, and flexible.
We insert fun into every place and situation we can!
We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.
Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.
We do our best to get back to all applicants ASAP
