Director of Customer Acquisition

Position Details

Scale our performance marketing channels!

Confetti is looking for a highly-motivated demand generation expert with a data-driven and revenue-oriented mindset.
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As our Customer Acquisition Director, you'll be owning, managing and scaling our performance marketing channels to increase bookings/sales for the PLG arm of the business, while generating qualified leads for our sales team.

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To succeed in this role you will need extensive experience in the performance marketing space (Google/Bing, LinkedIn/Meta), managing a budget of $150k-$500k per month, from strategizing offers, to developing effective copy (ads, landing pages, etc.), and measuring and reporting on performance.

We Are

Confetti operates in the HR tech space and provides a solution for employee culture & engagement. Our product allows companies to discover, plan and book high quality experiences for their teams for every use case. From team building, onboarding, DE&I and even learning & development, our rich catalog provides hundreds of fresh options for any budget and team size.
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Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.

Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).

Corporate-Consumer Facing - Selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc.) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).

You Have

5+ years of relevant work experience building & optimizing paid media campaigns in both PLG a SLG-led motion companies, with relevant track record in the B2B SaaS/Tech environment.

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Extensive experience building, scaling and optimizing campaigns on channels such as GoogleAds, Bing, Meta, LinkedIn. You have a rigorous framework for testing and scaling campaigns, but also can break the rules and think out of the box.

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Comfortability maintaining and being held accountable for the following KPI’s: Revenue, CAC, ROAS, and ROI metrics and their accurate reporting.

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Familiarity with attribution models, customer and audience segmentation, and the use of test and learn strategies to optimize campaigns. Strong understanding of marketing tech solutions such as pixels, tracking, web analytics, Google Tag Manager, Google Analytics, and others.

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Understanding of revenue attribution best practices in a B2B corporate consumer marketplace models.

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You'll Be

Strategy: Working with the VP of Marketing to develop and execute Confetti’s customer acquisition strategy (PLG and SLG) for all the performance marketing channels (Google, Bing, LinkedIn, Meta).

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Paid search: Crafting, optimizing and scaling paid search campaigns by using historical data to predict performance and continuously improve CAC, ROAS, by working on bidding strategies and CRO initiative.

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Paid social: Owning the development and evolution of the overarching paid social acquisition strategy from end to end, and continually optimizing it based on performance, KPI’s and shifting business objectives.

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Audience: Understanding the target audience and buyer’s journey, and deploying multi-channel, paid media initiatives to effectively engage the buyer at all stages of the acquisition funnel

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Analysis and Monitoring: Analyzing and reporting on the effectiveness of the multi-channel marketing campaigns, using metrics such as ROAS, CAC, LTV, ROI, etc.
Testing: Working on a continuous and rigorous AB test strategy (ad copy, creatives, landing pages, etc) to constantly increase the outcome of our paid initiatives.

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Testing: Working on a continuous and rigorous AB test strategy (ad copy, creatives, landing pages, etc) to constantly increase the outcome of our paid initiatives.

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Your Benefits

already loved by 10,000+ customers

Our Values

Why You Should Join Confetti

Empathy

Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.

Fun

We insert fun into every place and situation we can!

Growth

We challenge ourselves to be open minded, level-headed, and flexible.

Honesty

We try to always under-promise and over-deliver, but we admit to our mistakes when we make them. We know that people cannot and should not be responsible for understanding each one of us individually, so we do our best to communicate our own complex internal workings as transparently as possible.

Impact

We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.

Innovation

We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.

Quality

We approach software development as a craft rather than a production line. Our passion for quality is part of our DNA and can also be seen in our UX, offerings, customer service and more.

Respect

We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.

Transparency

Rather than using “transparency” as a mere slogan we implement it radically by providing full visibility of each aspect of the company to every team member. We believe that each team member should be a co-author of our story, not a supporting actor.

Balance

We realize that building a truly great solution to our customers' most pressing problems is a long-lasting mission, akin to running a marathon rather than a sprint (pun intended). Therefore, we optimize for both achieving our goals and enjoying the journey.

Quality

Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.

DevXP

Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.

Transparency

While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.

Balance

To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).

Respect

Innovation

We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.

Empathy

Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.

Impact

We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.

Honesty

We try to always under-promise and over-deliver, but we admit to our mistakes when we make them.

Balance

To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).